New York editorial desk
About This NARS Beauty Journal
This is an independent editorial journal about NARS makeup, written for readers in the United States who want product explanations without a sales pitch. We are not the brand, we are not a retailer, and we do not sell anything.
Our office is at 482 Broadway, Suite 3B, New York, NY 10013, and you can reach the editorial team at +1-212-555-0198 or through the contact page.
NARS has a compact catalog with an outsized reputation.
Most of the writing about it online is either a product listing or a trend piece. Neither helps someone standing in front of a shade range trying to decide between two concealers. We write the middle layer: what a product is, how it behaves, who it tends to suit, and what to expect from the finish. That is the entire brief.
Why this journal exists
We are readers of this category first. Every guide starts from the question a shopper actually asks at the counter, not from a launch calendar or a seasonal trend list.
NARS beauty products sit in a small, well-known lineup, and that is exactly why the questions get so specific. When two concealers look nearly identical in the pan, the useful answer is not a slogan about radiance or a ranking of bestsellers. It is a plain description of texture, coverage, wear, and the skin situations where each one makes sense.
That gap is what this journal is built for. We take the published product information as a starting point, then work through the practical differences a reader would otherwise have to test in person. If you have ever held two similar shades and wished someone would just explain the difference in plain English, this site is aimed at you.
We are based in New York and write for a United States readership, which shapes both the products we cover and the routines we describe. Coverage is deliberately narrow: we would rather explain a handful of products well than publish thin notes on everything.
What we cover
Our pages focus on complexion, cheeks, eyes, and lips, plus the routines that connect them. In practice that means the Radiant Creamy and Soft Matte concealers, the Orgasm shade and its family, Single and Duo eyeshadows, Afterglow balm and shine, and The Multiple.
We also publish comparison pieces and shade-selection guides, because those are the questions readers send us most often. A single email asking why two similar products behave so differently has started more than one of our comparison pages.
- Complexion: foundation and concealer, including how a matte longwear formula differs from a hydrating one.
- Cheeks: blush and The Multiple, with attention to finish, build, and how a shade reads on different undertones.
- Eyes: Single and Duo eyeshadows, described by texture and placement rather than by trend.
- Lips: Afterglow balm and shine, plus the layering that keeps a sheer finish from disappearing.
What we do not do
No prices, no promotions
We do not quote prices and we do not run promotions. Prices shift by retailer and by season, and a stale number in a guide is worse than no number at all. Check the retailer you buy from for current pricing.
No paid coverage
We do not take payment for coverage, and no affiliate links appear in our guides. If a commercial relationship ever exists, it will be stated plainly on the page where it applies.
No before-and-after, no testimonials
We do not publish before-and-after images or customer testimonials, because we cannot verify them to the standard we would want. If that makes our pages less exciting than a retailer's, we accept that trade.
How a guide gets written
Each guide starts with the product's published description: shade counts, finish language, and formula positioning. From there we work through the practical questions, such as how a matte longwear concealer differs from a hydrating one during a normal day.
We compare products only within the same category, so a concealer is measured against another concealer rather than against a foundation. That rule keeps the writing honest about what each formula is actually for.
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Start from published product detail
Shade counts, finish language, and how the brand positions the formula. We record what is stated, not what a campaign implies.
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Work the practical questions
How does this wear across a normal day? Does it layer, set, or stay put under a second product? Those are the questions that decide whether a guide is useful.
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Compare like against like
A concealer is measured against another concealer, a balm against another balm. Cross-category comparisons only confuse the reader about what each product is for.
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Leave out what cannot be checked
Where a claim cannot be verified from the sources we use, we drop it rather than phrase it vaguely. A shorter page that holds up is worth more than a longer one that hedges.
Sources we rely on
We use brand and retailer product descriptions for factual details like shade counts and formula positioning, and we cross-check them against each other when they disagree. Where a claim cannot be verified from those sources, we leave it out rather than phrase it vaguely.
Our editorial standards page describes this process in more detail, including how we handle updates and what we do when a source changes its wording without changing the product.
How we research and update the guides is documented in full, including the review order we use for shade-heavy pages.
Read our editorial standardsHow we handle updates
Shade ranges and formulas change, and a guide that was accurate two years ago can quietly mislead. We review the pages most likely to shift first: complexion shade guides, concealer comparisons, and anything that cites a specific shade count.
We revise the text, not the footer
When something changes, we edit the body of the guide rather than stacking correction notes at the bottom. The reader gets one accurate page instead of a history of what used to be true.
The date reflects the last substantive edit
The date shown at the top of a guide marks the last meaningful change, not a cosmetic touch-up. If a page has not changed in a while, that usually means the information still holds.
We ask before we assume
If a shade count looks off between two sources, we check the brand's own page and the retailer listing before deciding which wording to keep. Guessing is not part of the process.
Who writes here
The journal is maintained by an editorial team based in New York with a background in beauty writing and retail product education. We are readers of the category as much as writers about it.
Between us we have spent a lot of time at makeup counters asking the same questions our readers ask, which is roughly how the topic list got built. Nobody on the team is here to sell a product; the work is explaining how NARS cosmetics information translates into a decision someone can actually make.
That background shapes how we write. Retail product education means hearing the same three questions in a row and learning which answer actually helps. Beauty writing means knowing when a description has stopped meaning anything to the person reading it.
What that means for you
- Guides written for a reader deciding between two products, not for a search engine counting mentions.
- Plain descriptions of finish, coverage, and wear instead of claims about transformation.
- A short, stable topic list so you can find what you need without wading through unrelated posts.
Corrections and reader input
If a page states something that no longer holds, tell us. Corrections go to a person, and we check them against the source before editing.
Reader questions also shape what we write next. Several of our comparison pages began as a single email asking why two similar products behave so differently.
Editorial independence
We have no commercial relationship with any brand or retailer mentioned on this site. Products appear because they are part of the NARS lineup and readers ask about them, not because anyone asked us to write about them.
If that ever changes, it will be stated plainly on the page where it applies. Until then, every guide here stands on the same footing.
Common questions
The three things readers ask most about how this journal works.
Is this an official NARS website?
No. This is an independent editorial journal. We are not affiliated with the brand and we do not sell products.
Do you publish sponsored posts?
No. We have no commercial relationship with any brand or retailer mentioned here.
How often are guides updated?
Pages most likely to change, such as shade guides and comparisons, are reviewed first. The date shown on a guide reflects its last substantive edit.
How to reach us
Use the contact page for corrections, topic requests, or questions about a guide. We answer reader mail in the order it arrives and usually within a few business days.
If your question is about an order, a delivery, or a return, contact the retailer you bought from, since we do not process purchases.
Editorial office
482 Broadway, Suite 3B
New York, NY 10013, USA
Phone: +1-212-555-0198
Email: [email protected]
Monday–Friday: 9:00 AM – 6:00 PM
Start with the guide that matches your question
If you are choosing between two concealers, start with the comparison. If you are working out a shade, start with the shade guide. Each page links back to the standards we hold ourselves to.