Four placements, one stick
NARS lists The Multiple as usable on cheeks, lips, eyes, and body. Each placement asks for a different amount, a different tool, and a different order of operations. Read the one you are working on and ignore the rest until you get there.
Cheeks
The placement everyone starts with
Tap the stick onto the apples of your cheeks, then blend upward toward the temple with your fingers. Warm the product on the back of your hand first if the stick feels firm, which happens in cold weather. Build in thin layers; cream-to-powder formulas set fast and do not blend out as easily once they have.
Blend up and out rather than down. The hairline and the temple are where a cheek color either looks placed or looks like it arrived by accident. If you can still see a distinct edge after ten seconds, you are already at the limit of the blending window.
Lips
A wash of color, not coverage
Used on lips, it gives a soft wash of color rather than full coverage. Apply directly from the stick or pick up color with a fingertip and press it on. It will feel drier than a balm because the formula is designed to set, so many people layer a balm over it. That combination gives color plus comfort.
Press rather than drag. The lip surface is thinner than a cheek and dragging lifts the product before it has a chance to settle. A fingertip gives you more control over how much lands, which matters when you want the color to read as a tint.
Eyes
A quick lid wash before it sets
On the eyes it works as a quick wash of color across the lid. Use a small amount and blend with a fingertip before it sets. Because the formula dries to a powder finish, it can crease on oily lids if you apply too much. A thin layer plus a light setting powder over the top handles that.
Keep it off the crease itself unless you are setting it. The lid is where the product behaves; the fold is where it gathers. If your lids are oily, decide before you start whether this placement is worth the extra setting step.
Body
Shoulders and collarbone
The body placement is the one people forget. A small amount on the shoulders or collarbone adds a soft flush of color that matches the face, which is useful in summer or for occasions where you want continuity between face and body. Keep the layer light; a heavy application on the body is difficult to correct.
Work in daylight if you can. Indoor light flattens the difference between a light flush and a stripe, and the body is where that difference shows most in photographs.